Our Philosophy
At its core, clean beauty refers to products made with safe, ethical ingredients that are beneficial to your skin. At ESW Beauty we create products with a strict standard where our skincare is formulated with non-toxic ingredients and is made in a sustainable way.
Our Core Beliefs
Clean Ingredients, Vegan, Cruelty-Free, & SustainableNon-Toxic
Vegan Ingredients
Cruelty-Free
Sustainable Products
Clean & Non-Toxic
Clean beauty means a lot to us, and we know it does to you too. That’s why we’re completely transparent about what goes into our skincare products. We take time to curate ingredients that are not only free from toxins, but are beneficial to the skin and its needs.Common Clean Beauty Questions
We meticulously curate our products to exclude a comprehensive list of ingredients that we deem as potentially harmful.
This list encompasses notorious culprits such as parabens, phthalates, PEGs, ethanolamines, formaldehydes, BHT, BHA, alcohol, DEA, sulfate detergents, silicones, synthetic dyes, aluminum powder, and a host of other substances.
Our commitment to your well-being goes beyond conventional standards, ensuring that our formulations are free from these undesirable components
Our mask ingredients are carefully curated to include fruit and vegetable extracts that are effective at targeting specific skin needs. Our sheet masks are PETA-certified vegan and do not contain any animal-derived ingredients. Specifically, our masks include ingredient extracts such as kale, spinach, blueberries, watermelon, strawberries, avocado, and lemon.
Our Smoothie Lip Treatments are enclosed in a recyclable paper box created from FSC Paper Board, a material certified by the Forest Stewardship Council®️ (FSC®️). This certification guarantees the use of responsibly sourced wood fiber. The external box is printed using soy-based ink, eliminating the need for petroleum-based alternatives. Unlike petroleum-based ink, soy ink does not contain heavy metals that could contaminate water and soil when deposited in landfills. The tubes are composed of a specially-curated blend of 50% PCR (post-consumer recycled) materials made from discarded plastic bottles
Our Raw Juice Cleanse and Plant-Based Milk Sheet Masks are made of cupra, a fabric made from cotton linter. Cotton linter was previously discarded as a waste product in cotton production and is now being reused as a lightweight, compostable and biodegradable fabric that is very absorbent. The mask pouches are made of LDPE plastic, which is recyclable under recycling code #4. Our sheet masks are certified compostable and can be composted at home and at industrial facilities.
Our Soothing Tea Facial Tools are packaged in a recyclable paper tube made of post-consumer recycled content and is printed with soy ink. The tools also include a reusable canvas pouch for when you are on the go.