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Our Philosophy

Clean Ingredients

Our mission is to develop beauty products made with clean, ethically-sourced, and sustainable ingredients. We firmly believe product formulation and ingredients should be held to a higher standard.

Excluded Ingredients

The foundation of clean beauty is products made without ingredients that are known to have harmful health effects.


No Parabens, No Phthalates, No PEGs, No Ethanolamines, No Synthetic Fragrances, No Formaldehydes, No BHT, No BHA, No Alcohol, No DEA, No Sulfate Detergents, No Silicones, No Synthetic Dyes, No Aluminum Powder, No Animal Derived Products


Our mask serum and fabric do not contain any animal ingredients or animal-derived ingredients. Our formulation is vegan.


Our ingredients include organic plant extracts that are tested by our team. We work with our lab to ensure we carefully curate ingredients from suppliers with organic certifications.

Cruelty Free

Our products will never be tested on animals. We are also certified by Leaping Bunny and PETA.


*ESW Beauty has a team full of animal lovers, including our founder Elina herself. She adopted her dog, Munchkin, with John in September 2018. Now he is the ESW Beauty’s office puppy.


We strongly believe in developing products not harmful to the environment. Our cupra mask fabric is biodegradable and our LDPE mask pouch is recyclable.


*Cupra is a sustainable fabric made from cotton linter, which is known for its soft texture and serum absorption. Cotton linter was previously discarded as a waste material during cotton processing. Now, we are reusing this biodegradable and vegan material in our masks.