At its core, clean beauty refers to products made with safe, ethical ingredients that are beneficial to your skin. Every brand has a different definition but to us, we create products with a strict standard where our skincare is formulated with non-toxic ingredients (we have a long list that we don’t include) and is made in a sustainable way.
WHAT IS
Clean Beauty?
WHAT IS
Clean Beauty?
At its core, clean beauty refers to products made with safe, ethical ingredients that are beneficial to your skin. Every brand has a different definition but to us, we create products with a strict standard where our skincare is formulated with non-toxic ingredients (we have a long list that we don’t include) and is made in a sustainable way.
Our Philosophy
Clean Ingredients
Our mission is to develop beauty products made with clean, ethically-sourced, and sustainable ingredients. We firmly believe that product formulation and ingredients should be held to a higher standard.
Vegan
Our products are 100% vegan. Since our company was founded, none of our products have or will ever contain animal-derived ingredients. Our formulation does not contain any animal products or byproducts.
Vegan
Our mask serum and fabric do not contain any animal ingredients or animal-derived ingredients. Our formulation is vegan.
Cruelty-Free
Our products will never be tested on animals. We are also certified by Leaping Bunny and PETA.
*ESW Beauty has a team full of animal lovers, including our founder Elina herself. She adopted her dog, Munchkin, in September 2018. Now he is ESW Beauty’s office puppy.
Sustainable
At ESW Beauty, we strongly believe in preserving our Earth through living a sustainable lifestyle. Beauty products should not be something that we have to sacrifice or that hinder that lifestyle, therefore, we’ve created guilt-free and sustainable products for everyday use that are sure to leave a lasting impact on your skin but not on the environment.