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Sustainable

Just like how our products are safe for us, they’re safe for the Earth too. We strongly believe in developing products that are not harmful to the environment. Our cupra sheet mask fabric is certified compostable and our LDPE sheet mask pouch is recyclable. In addition, our gua sha and facial rollers are packaged in recyclable paper tubes and are printed with soy ink.

Model hands holding sheet mask cupra fabric saturated in serum over a pile of soil and cactus succulent plant.

Sustainable

Just like how our products are safe for us, they’re safe for the Earth too. We strongly believe in developing products that are not harmful to the environment. Our cupra sheet mask fabric is certified compostable and our LDPE sheet mask pouch is recyclable. In addition, our gua sha and facial rollers are packaged in recyclable paper tubes and are printed with soy ink.

WHY IS

Our Impact

SO IMPORTANT?

As the change of our Earth’s climate becomes more difficult to combat, each of our ecological footprints becomes more important to manage. As a business, we know that our impact is greater and we have a responsibility & opportunity to do more, so that’s why we do everything we can to minimize our footprint. 

 

Our sheet mask fabric is made of cupra, an organic cotton material that is usually disposed of from the plant. It’s compostable and the packaging for the sheet masks are recyclable. The outer tube packaging for our facial tools is made of recycled paper and is printed with soy ink. Traditional inks are petroleum based so soybean-based soy ink is the more environmentally friendly alternative.

See here to determine your ecological footprint with the Global Footprint Network.

Cotton stem and bunches on a white background next to light green skincare sheet mask pouch, juice bottle shape with the text Pineapple, Kiwi, Pear, Ginger, company logo graphic of sprout inside a white circle, and text “Pineapple Bliss Revitalizing Raw Juice Mask” torn open revealing white cupra sheet mask.
Mint skincare sheet mask box, with graphic designs of each mask flavor and text “Raw Juice Cleanse Mask Set” and product descriptions, light pink tea tube for facial tool with text Hibiscus White Tea Rose Quartz Gua Sha, light mint tea tube for facial tool with text Mint Green Tea Jade Crystal Facial Roller, all inside a mint colored mesh bag with kale, orange, lemon, rose petals, and avocado behind.
Model’s hands holding a saturated cupra sheet mask in both palms in front of a light pink background.

Sustainability Initiatives

Our Sheet Mask Packaging

Both our sheet mask pouch and box fall into the LDPE 4 recyclable category. LDPE stands for low-density polyethylene, a soft and flexible plastic that doesn’t break easily and is resistant to outside chemicals or moisture. LDPE can also be given a second life in items such as trash cans, compost bins, garbage bags, floor tile, and more!

 

Visit your local recycling center for more information on how to properly dispose of recyclables.

Our Masks Are Made From

Cupra

Cupra is a compostable fabric made from cotton linter, which is known for its soft texture and serum absorption.

 

*Cotton linter was previously discarded as a waste material during cotton processing. Now, we are reusing this compostable and vegan material in our masks.

Our Compostable Certifications

All ESW Beauty sheet masks are made from a certified compostable cupra material. Our cupra is certified for:

 

- Compostable (home)

- Compostable (industrial)

- Biodegradable (soil)

- Biodegradable (marine)

Facial Tools Packaging

Our facial tools are packaged in paper tubes made of post-consumer recycled materials which have already served their original purpose. Rather than taking up space in a landfill or harvesting virgin materials, post-consumer materials give purpose to recycled materials and help contribute to the closed-loop recycling process.

 

Why soy ink?

The ink used on our facial tools packaging is soy-based, meaning it is derived from soy plants rather than from petroleum. Unlike the compounds in petroleum-based ink, soy ink does not include any heavy metals that can pollute water and soil when left in a landfill.

Learn More About

Our Other Philosophies

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