"What excited me about ESW wasn’t just the products, it was the opportunity to help build something. Being able to contribute ideas, product feedback and long-term strategy while having real ownership makes this feel like a true partnership."

“Partnering with ESW was an easy decision because our values align so well. I love that they’re a women-owned brand creating clean and effective skincare that’s accessible to all. My audience trusts me to recommend products I genuinely believe in, so it’s important that every partnership reflects that. I’m so excited to be part of the ESW family and share a brand I truly stand behind”

Hey Dreamers

I’m Elina Sofia Wang, founder of ESW Beauty. My wellness journey sparked a passion for clean skincare and inspired me to start ESW Beauty in 2019. I created our Raw Juice Face Masks—powered by juicy formulas and clinical actives—to give your skin a healthy glow, reach your dream results, and make your routine a little more fun. And from there… the rest is history! Check out what I’ve been obsessed with lately