Partners
A New Era of Creator Partnerships
Katie Fang and Aliya Rachinski have joined the company as its first creator equity partners, marking a new model for creator partnerships built on long-term ownership, strategic collaboration and shared growth. Rather than participating in traditional paid campaigns, Fang and Rachinski will become long-term partners with an ownership stake in ESW Beauty, aligning their success with the future growth of the company.
Meet Katie. ✨
Katie Fang is the internet’s skincare bestie. Originally from Taiwan, she’s built a loyal community through her iconic Get Ready With Me videos that make beauty feel approachable, fun, and refreshingly real. No gatekeeping, no pressure—just routines that make you want to romanticize your mornings. That’s exactly why we knew we wanted Katie on the ESW team.
About Katie Fang
Born and raised in Taiwan, Katie Fang is Gen Alpha and Gen Z’s go-to for skincare, fashion, and beauty content. The 20-year-old has gained over 8 million followers through her "Get Ready With Me" videos, where she shares her skincare and makeup routines. She has built a close connection with her audience, inspiring fans with her relatable personality. Katie has been recognized as one of The Hollywood Reporter's Next Gen and ADWEEK’s Brand Genius Creators, earned the 2025 Allure Readers' Choice Top Beauty Creator Award, and was featured on Forbes’ 30 Under 30 Social Media List.
Meet Aliya. ✨
Aliya is basically the friend who always has the best skincare recs, the cutest shopping finds, and somehow makes every GRWM feel like a FaceTime.
From glow-up diaries to college prep and everything in between, she reminds her community that confidence isn’t about being perfect—it’s about feeling like the best version of yourself.
And honestly… that’s exactly our vibe.
About Aliya Rachinski
Aliya Rachinski is an incoming freshman at Arizona State University known for her glow up series, realistic GRWM videos, and shopping vlogs. She has built a massive, engaged following by sharing authentic beauty and lifestyle content that resonates with high school and college students alike. By authentically keeping her hilarious personality at the forefront of her content, Aliya has become a trusted voice for her audience. They come to Aliya for affordable product recommendations, high school advice, and confidence tips to feel your best. Outside of social media, Aliya has built her own bikini brand, Biki’s Bikinis, and is pursuing a medical studies degree with hopes of attending medical school.
