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Creator Lab

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Creator Brief

Hi Dreamer ✨

If you’re reading this, it means you stood out to us and we’re so excited to connect. We’d love to invite you to an exclusive ESW Beauty collaboration.

This campaign is all about your real self-care and beauty moments, not overly polished or commercial, just honest and relatable. Whether you’re getting ready before school, prepping for a girls’ night out, doing your skincare before a date, or enjoying those little in-between resets, we want to see how you take care of yourself through it all, from glowing skin to juicy, nourished lips.

What we’re looking for:

Create 2 engaging TikTok videos showing how your ESW Beauty Bundle gives you the perfect pick-me-up when you need it most — whether that’s a sheet mask moment, eye patches before glam, or a lip treatment you can’t stop reaching for.

Check out the full brief below — we can’t wait to see your moment. 💗

Check out the ESW Creator Brief above for product details, guidelines, and creative concepts!