Our Story
Once upon a time in 2014, at 16, I was packing orders, pitching K-Beauty, and testing sheet masks in the back room of my mom’s small New Jersey distribution company where I fell in love with skincare, even though nothing felt like me. Around the same time, I was juggling college at Babson and multiple jobs, running on stress and little sleep, until my body gave out and I landed in the ER with severe stomach ulcers.
During a year off to heal, I discovered whole foods, raw juices, and plant-based ingredients—and the idea clicked: what if I combined wellness and skincare into one brand? With passion, creativity, and the belief that we could learn anything we needed to, my co founder and I took a leap. We borrowed $25K, created the first Raw Juice Cleanse Masks, and our first trade show opened the door to major retailers.
Today, ESW Beauty is the #1 natural mask brand in the U.S., backed by a team of 20 and sold in 19K+ stores. My mission has never changed, to create your dream formulas with clinical actives and juicy nourishing ingredients inspired by my own healing journey, and to inspire our community of Dreamers to believe in themselves and pursue their passions just as I did
About ESW Beauty
At ESW Beauty, we create wellness-inspired skincare infusing our signature sensorial energy into formulas thoughtfully themed around nourishing beverages and foods. Each product is created with clean, gentle formulations powered by clinical actives and is always non-toxic, cruelty-free, and fully vegan.
Our Mission
At ESW Beauty, our mission goes beyond skincare—we’re here to uplift and empower our Dreamers to love themselves fully, chase their dreams, and embrace life with confidence and authenticity.
We believe glowing skin is a reflection of self-love and self-care, starting with products that nurture both your skin and the earth. By putting your well-being at the heart of everything we do, we help you feel confident and ready to pursue your passion. When you care for your skin, you’re not just glowing—you’re thriving, and nothing can hold you back.
how it started...
In The Press
Discover all the latest media coverage and press highlights featuring ESW Beauty and our products
Our Mission
At ESW Beauty, our mission goes beyond skincare—we’re here to uplift and empower our Dreamers to love themselves fully, chase their dreams, and embrace life with confidence and authenticity.
We believe glowing skin is a reflection of self-love and self-care, starting with products that nurture both your skin and the earth. By putting your well-being at the heart of everything we do, we help you feel confident and ready to pursue your passion. When you care for your skin, you’re not just glowing—you’re thriving, and nothing can hold you back.
Our Responsibility
At its core, clean beauty refers to products made with safe, ethical ingredients that are beneficial to your skin. At ESW Beauty we create products with a strict standard where our skincare is formulated with non-toxic ingredients and is made in a sustainable way.
