Our founder, Elina Sofia Wang, struggled with stomach ulcers throughout her teenage years, sparking a wellness journey in her early twenties. She shifted her dietary choices to whole foods and healthier alternatives and also made switches with her beauty routine, opting for clean skincare. Through these lifestyle changes, she encountered a gap in the market—a lack of skincare with both clean, effective formulas and a focus on healthier ingredients.
With nearly a decade of experience in the beauty industry working for her family business, Elina established her brand with a clear mission. She aspires to create sustainably-made skincare featuring non-toxic ingredients, with vegan and cruelty-free formulations, all inspired by the foods & beverages that aided her in her wellness journey.
The Idea Was Born
Our First Product Launch
Dream Retailer Launch
Our Second Product Line
Expanding Our Product Lineup
Our Core Values
Beyond growing ESW Beauty, Elina has consistently aimed to empower other women in realizing their aspirations and becoming their best selves.
Having personally confronted the challenges of being a young female entrepreneur, Elina is dedicated to supporting and empowering girls on their journey to achieving their dreams.
Why We Empower
ESW Beauty is a women-founded company and one where about 70% of our team is female. We are very passionate and strongly believe in empowering and supporting all women, no matter their adversities.