Our founder, Elina Sofia Wang, struggled with stomach ulcers for many years and in early 2018, she began her wellness journey where she transitioned her diet to whole foods & healthier beverages including raw juices, plant-based milk, and smoothies. She also switched her beauty vanity to clean skincare & found that there was no sheet mask line on the market that not only had clean, effective formulas but also had a focus on healthier ingredients.
With almost a decade of working experience in the beauty industry, she decided to start her own brand, with a goal to create sustainably-made beauty products formulated with non-toxic ingredients, vegan & cruelty-free formulations, all inspired by the foods & beverages that aided her in her wellness journey.
In 2023 she created her first lip treatment line inspired by smoothies. Elina’s goal was to create a tinted, quality lip treatment that provided the same hydration & nourishment to your lips as a smoothie does to your body. She is excited to continue to create innovative, quality skincare with the ESW flair!