After our founder switched to cleaner living, she found that there was no sheet mask line on the market with clean formulas and a healthy ingredient focus. She decided to start her own brand with a goal to create sustainably-made products formulated with non-toxic and vegan formulations

In November of 2019, our Raw Juice Sheet Mask line was born. With her years of work experience in the beauty industry and her passion for clean skincare & healthy living, she was able to launch her first line inspired by a five day juice cleanse.

By July of 2021, our Raw Juice Cleanse Sheet Masks were in Whole Foods Markets across the country, Elina's dream retailer. Now you can conveniently shop your healthy foods and skincare in the same store.

In November 2021, we launched our line of soothing tea inspired facial tools including our gua sha and facial roller. Made with rose quartz & aventurine, these tools reflect similar soothing benefits of the teas they are inspired by.

In October of 2022, our second sheet mask line inspired by plant-based milks and their soothing benefits was launched. This line, featuring our favorite vegan milks like oat, coconut, almond, and banana, is certified compostable and inspired our 2.0 launch of our first sheet mask line to include certification as well.

In August of 2023, we launched our first ever lip treatment line inspired by healthy smoothies. This line, featuring our Vanilla Almond Butter, White Pitaya Coconut, and Guava Mango smoothies, provides a moisturizing layer that will leave your lips feeling buttery smooth to protect & nourish your lips over time.

Before becoming the founder of ESW Beauty, a clean beauty brand inspired by healthy living, I was a teenage girl struggling with a chronic, hidden illness. Although it was a tough ride, I am proud to be able to turn my struggles into the inspiration behind our brand....

We sat down with the founder of ESW Beauty, Elina Sofia Wang, to talk about her new line of merchandise, Earth Self Wellness, and what it was like branching out from her skincare-focused brand. Keep reading to learn what it is all about and the process behind the launch...

Every new product line starts with my current passion, which is plant-based milk. For a few years now, I completely transitioned over to vegan milks, starting with oat milk, then to almond and then experimenting with fun types of nut & fruit milks. Once I began, I never went back to dairy...