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Clean Ingredients

Clean beauty means a lot to us, and we know it does to you too. That’s why we’re completely transparent about what goes into our skincare products. We take time to curate ingredients that are not only free from toxins, but are beneficial to the skin and its needs.

Clear glass plates on a light pink background holding various clean ingredients such as rose petals, cupra, vanilla bean, a leaf, and a cream.

Clean Ingredients

Clean beauty means a lot to us, and we know it does to you too. That’s why we’re completely transparent about what goes into our skincare products. We take time to curate ingredients that are not only free from toxins, but are beneficial to the skin and its needs.

Excluded Ingredients

The foundation of clean beauty is products made without ingredients that are known to have harmful health effects.

 

No Parabens, No Phthalates, No PEGs, No Ethanolamines, No Synthetic Fragrances, No Formaldehydes, No BHT, No BHA, No Alcohol, No DEA, No Sulfate Detergents, No Silicones, No Synthetic Dyes, No Aluminum Powder, No Animal-Derived Products

We Use All Natural Ingredients

Our sheet masks are formulated with non-toxic and vegan ingredients, featuring vegetable & fruit extracts. To learn more about what goes into our products, read our common clean beauty questions below. For more about our featured ingredients, click the button below to discover more information.

Common Clean Beauty Questions

I understand what clean beauty is, but why are there so many different definitions?

At its core, clean beauty refers to products made with safe, ethical ingredients that are beneficial to your skin. Every brand and source has a different definition but to us, we create products with a strict standard where our skincare is formulated without toxic ingredients (we have a long list that we don’t include) and is produced sustainably.

What are considered toxic ingredients?

Our list of what we consider toxic ingredients include parabens, phthalates, PEGs, ethanolamines, synthetic fragrances, formaldehydes, BHT, BHA, alcohol, DEA, sulfate detergents, silicones, synthetic dyes, aluminum powder, and much more. Check out this resource to learn more about which toxic products are on the market - just not on ours.

What makes your “hand-picked” ingredients clean?

Our Raw Juice Cleanse sheet masks are inspired by a raw juice cleanse. If the products are good enough to be consumed, we know they are good enough to be used on our skin. This is why our team worked hard to hand-pick ingredients that work well together and target specific skin needs. See our list of ingredients (found on each product page) to learn more about how these fruit and vegetable extracts help your skin.

Are your sheet masks actually made of fruits and vegetables?

Our mask ingredients are carefully curated to include fruit and vegetable extracts that are effective at targeting specific skin needs. Our sheet masks are PETA-certified vegan and do not contain any animal-derived ingredients. Specifically, our masks include ingredient extracts such as kale, spinach, broccoli, watermelon, strawberries, and lemon.

What makes your brand sustainable?

Our Raw Juice Cleanse sheet masks are made of cupra, a fabric made from cotton linter. Cotton linter was previously discarded as a waste product in cotton production and is now being reused as a lightweight, biodegradable fabric that is very absorbent. The mask pouches are made of LDPE plastic, which is recyclable under recycling code #4.  

 

Our new Soothing Tea Facial Tools are packaged in a recyclable paper tube made of post-consumer recycled content and is printed with soy ink. The tools also include a reusable canvas pouch for when you are on the go.

Why are your products named after drinks?

While we place a focus on putting clean products on our skin, we also think it’s equally important to put clean and pure ingredients inside our bodies. The ESW Beauty lifestyle focuses on living healthily and happily. We don’t just create clean products, but we tell a story. That’s why our first line of products is inspired by raw juices. Fruits and vegetables play a vital role in maintaining our physical and mental health, so we created sheet masks that use those ingredients to be able to use them outside our bodies and directly on our skin.

 

For our soothing tea line of facial tools, including the Hibiscus White Tea Rose Quartz Gua Sha and Mint Green Tea Jade Crystal Jade Roller, we were inspired by the soothing and relaxing properties of both teas as well as the health benefits that compare to those of using a gua sha and facial roller.

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Our Other Philosophies

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