In the press

OK! Magazine

OK! has pictures of the hottest celebrities out and about this month.

Influencer, Alix Earle was spotted over the weekend with ESW Beauty's White Pitaya Coconut Smoothie Lip Treatment

My Co-Workers and I Collectively Own 57 Sheet Masks—Here, We've Crowned the Best 12
Who What Wear

My Co-Workers and I Collectively Own 57 Sheet Masks—Here, We've Crowned the Best 12

ESW Beauty Slays Tired Skin with Liquid Death Collaboration
Happi

ESW Beauty Slays Tired Skin with Liquid Death Collaboration

ESW Beauty Grows Retail Presence Into Sprouts
Happi

ESW Beauty Grows Retail Presence Into Sprouts

2025 NEXT50: The Brightest Start-Ups in Beauty
BeautyMatter

2025 NEXT50: The Brightest Start-Ups in Beauty

The Best AAPI-Owned Beauty Brands to Shop This Month
NewBeauty

The Best AAPI-Owned Beauty Brands to Shop This Month

Branded Eye Gels Are the New Beauty Status Symbol
Byrdie

Branded Eye Gels Are the New Beauty Status Symbol

14 Under $10 Target Skin Care Finds That Really Get The Job Done
HuffPost

14 Under $10 Target Skin Care Finds That Really Get The Job Done

27 Target Products For Anyone Who Can’t Wait For Spring Weather
BuzzFeed

27 Target Products For Anyone Who Can’t Wait For Spring Weather

NewBeauty

Kourtney Kardashian Calls This $12 Lip Treatment “Buttery and Hydrating”

Kourtney Kardashian Adores This ‘Buttery and Hydrating’ $12 Lip Treatment
Us Weekly

Kourtney Kardashian Adores This ‘Buttery and Hydrating’ $12 Lip Treatment

ESW Beauty Expands Its Popular Smoothie Lip Treatments
Trend Hunter

ESW Beauty Expands Its Popular Smoothie Lip Treatments

We tested over 50 under eye patches (so far) – here are our top picks
NBC Select

We tested over 50 under eye patches (so far) – here are our top picks

25 Target Products For Anyone ~Tired~ Of Never Getting A Good Night's Sleep
BuzzFeed

25 Target Products For Anyone ~Tired~ Of Never Getting A Good Night's Sleep

ESW Beauty Ushers in Springtime With New Berry Kisses Line
Glitter Magazine

ESW Beauty Ushers in Springtime With New Berry Kisses Line

Kourtney Kardashian Calls This $12 Lip Treatment “Buttery and Hydrating”
NewBeauty

Kourtney Kardashian Calls This $12 Lip Treatment “Buttery and Hydrating”

10 Beauty Brands Launching At Target
Beauty Independent

10 Beauty Brands Launching At Target

The 41 Best Lunar New Year Gifts To Ring In The Year Of The Snake
Forbes

The 41 Best Lunar New Year Gifts To Ring In The Year Of The Snake

My Under-Eye Circles Are Stubborn
Who What Wear

My Under-Eye Circles Are Stubborn

46 Vegan Gift Ideas That Are Just So Freakin’ Thoughtful
Introducing

46 Vegan Gift Ideas That Are Just So Freakin’ Thoughtful

ABC NEWS

It's pumpkin spice season!

Shop beauty, home, snacks and more to celebrate

The 50 Best Gifts Under $30, According To Our Shopping Editors
Forbes

The 50 Best Gifts Under $30, According To Our Shopping Editors

This Kyle Richards-Approved Smoothie Lip Treatment Is Just $9 for Prime Day
US Weekly

This Kyle Richards-Approved Smoothie Lip Treatment Is Just $9 for Prime Day

The Best Things R29 Editors Bought Last Month — All Under $100
Refinery29

The Best Things R29 Editors Bought Last Month — All Under $100

23 products our editors tried and loved in September
NBC Select

23 products our editors tried and loved in September

Get Into the Latest Beauty Launches From September
Ebony

Get Into the Latest Beauty Launches From September

These Under-Eye Patches Banish Dark Circles, Puffiness, and Crow’s-Feet
Oprah Daily

These Under-Eye Patches Banish Dark Circles, Puffiness, and Crow’s-Feet

I Tested ESW Beauty’s New Latte Eye Patches—and They Don’t Budge or Slip
NewBeauty

I Tested ESW Beauty’s New Latte Eye Patches—and They Don’t Budge or Slip

It's pumpkin spice season! Shop beauty, home, snacks and more to celebrate
ABC News / GMA

It's pumpkin spice season! Shop beauty, home, snacks and more to celebrate

CEW Unveils the 25 Indie Beauty Brands to Watch Right Now
CEW INDIE REPORT

CEW Unveils the 25 Indie Beauty Brands to Watch Right Now

Bootstrapped Brand ESW Beauty Gets More Accessible With Mass Retail Expansion And Price Reductions
Beauty Independent

Bootstrapped Brand ESW Beauty Gets More Accessible With Mass Retail Expansion And Price Reductions

Fall Fashion and Beauty Must-Haves From a Style Writer
Her Campus

Fall Fashion and Beauty Must-Haves From a Style Writer

My Sister Asked Why My Skin Looked So Good—The Answer Was This $6 Soothing Sheet Mask
Who What Wear

My Sister Asked Why My Skin Looked So Good—The Answer Was This $6 Soothing Sheet Mask

Good Morning America

GMA3 Deals & Steals to celebrate Earth Month

27 Asian-Owned Beauty Brands That Will Have You Feeling And Looking Your Best
BuzzFeed

27 Asian-Owned Beauty Brands That Will Have You Feeling And Looking Your Best

The 31 Best Beauty Products Fashionista Editors Tried in January
Fashionista

The 31 Best Beauty Products Fashionista Editors Tried in January

Last Minute Valentine's Day Gifts For The Skincare Lover
BuzzFeed

Last Minute Valentine's Day Gifts For The Skincare Lover

Move over, Stanley tumbler! 23 buzzworthy January launches you might have missed (but we’re obsessed with)
Today.com

Move over, Stanley tumbler! 23 buzzworthy January launches you might have missed (but we’re obsessed with)

The 39 Best Gifts Under $30 That Make Holiday Shopping Easy
Forbes

The 39 Best Gifts Under $30 That Make Holiday Shopping Easy

5 East-To-Use Sheet Masks You Can Actually Unfold
USA Today

5 East-To-Use Sheet Masks You Can Actually Unfold

Editors' Picks: The 25 Beauty Products We're Swapping in for Fall
Byrdie

Editors' Picks: The 25 Beauty Products We're Swapping in for Fall

ESW Beauty Launches Natural Smoothie-Inspired Lip Treatments
Happi

ESW Beauty Launches Natural Smoothie-Inspired Lip Treatments

25 Wellness Launches to Kickstart 2023
WWD

25 Wellness Launches to Kickstart 2023

I Swapped (Almost) My Entire Beauty Routine for Compostable Products—Here’s What I’ll Be Keeping for the Long Haul
Well + Good

I Swapped (Almost) My Entire Beauty Routine for Compostable Products—Here’s What I’ll Be Keeping for the Long Haul

The 19 Best Cleansers, Toners, Essences, and Skin-Care Tools
Self

The 19 Best Cleansers, Toners, Essences, and Skin-Care Tools

Shining a light on AANHPI women-owned brands
GMA3

Shining a light on AANHPI women-owned brands