ELINA SOFIA WANG
Our founder, Elina Sofia Wang, struggled with stomach ulcers for many years and in early 2018, She started to live a cleaner lifestyle by eating healthier, drinking raw iuices, and joining yoga and barre classes. She also started to use clean beauty products but found that there was no sheet mask line on the market that not only had non-toxic formulas but also looked good on the bathroom counter top.
With her B.S. from Babson College, 5+ years Of work experience in the beauty industry, and her passion for clean skincare & healthy living, she decided to start her own brand in her home state, New Jersey. Elina's goal was to create her own products that had creative branding and would not compromise on safety and efficacy. Her priority was to build a brand that has clean ingredients, is cruelty free, and is made with eco friendly packaging without leaving out the fun.
ESW Beauty's formula is guaranteed to be non-toxic and will never contain toxic ingredients such as parabens, phthalates, synthetic fragrances, formaldehyde, and sulfate detergents,
Elina chose raw iuices as her theme for their first line because they were a huge part of her clean living journey and is one of her favorite drinks.
ELINA SOFIA WANG
Our founder, Elina Sofia Wang, struggled with stomach ulcers throughout her teenage years, sparking a wellness journey in her early twenties. She shifted her dietary choices to whole foods and healthier alternatives and also made switches with her beauty opting skincare, these lifestyle Changes, She encountered a gap in the market—a lack Of skincare with both clean, effective formulas and a focus onhealthier ingredients.
With nearly a decade of experience in the beauty industry working for her family business, Elina established her brand with a clear mission. She aspires to create sustainably-made skincare featuring non-toxic ingredients, with vegan and cruelty-free formulations, all inspired by the foods & beverages that aided her in her wellness journey.
OUR MISSION
At ESW Beauty, our mission goes beyond skincare—we're here to uplift and empower our Dreamers to love themselves fully, chase their dreams, and embrace life with confidence and authenticity.
We believe glowing skin is a reflection of self-love and self-care, starting with products that nurture both your skin and the earth. By putting your well-being at the heart of everything we do, we help you feel confident and ready to pursue your passion. When you care for your skin, you're not just glowing—you're thriving, and nothing can hold you back.
WHEN NOT WORKING, YOU CAN FIND ELINA
